Every business needs to be able to make sales online. Is this the case for you?
Building a website, adding some products and make it look nice is only the first step. To actually sell online you need to get eyes on your site. And not only that… visitors should actually be interested in your products or services.
We are talking targeted traffic! Because this is the only traffic that makes sales!
However, all this would prove useless if you don’t know how to drive traffic to your website. Your online business would sink into oblivion together with all the sales, fortune and dreams that you might have. So let’s talk about how to get converting traffic to your site.
Getting people who matter to see your website is a difficult undertaking especially if you think about how many competitors are trying to sale the same (or similar) products online. The immensity of the internet as well as the online marketing world has given birth to the fierce competition between companies, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out? The best ways to drive laser-targeted traffic to your own website will help you stand out and get potential customers to your page.
Here are 6 ways to get the traffic you need!
Search Engine Optimization (SEO)
The first step in driving traffic to a website is by relying on search engines and what they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.
- Research relevant keywords with Google Keyword Planer. Also create keyword clusters and groups. Focus on long tail keywords if you are just beginning.
- Create outstanding content to reach the top of Google’s ranking.
- SEO is an ongoing game. You are never done with it. Remember: Your competition will always work on their rankings, especially if they are not on the top.
Get more links
The second way in driving traffic to one’s website is by contacting other webmasters for a possible link exchange partnership. Locating websites that are related to your own website is the primary task. Once there, you should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.
- This tactic can be problematic if you exchange links with websites outside of your industry. Google and other search engines can see it as manipulation if you go over board with this method.
- Stay away from programs or companies that offer automated link exchanges. The links you will get are usually very low quality.
The third way is through writing fantastic articles, for example for your own blog. This is an effective way in promoting a website, because good content that is appreciated by readers will lead them to your main site and therefore to your products or services. This method is called content marketing where you are using content (text, video, audio) to convince readers of your knowledge and therefore of your product.
- Start a blog on your website.
- Look into other content forms like video or podcasts.
- Add value to offer your readers and possible clients something unique.
The fourth way is through joint venture marketing. This is one of the most effective ways of promoting a product or a service. Find a partner in your niche who already has a customer base and start cross promoting your products. There are many forms of joint ventures. The idea is it to find a partner from the same space without being in competition to each other. Also find the perfect model for working together in terms of payments or who does what.
- Find partners in your niche.
- Look for companies that supplement your products or services but do not compete.
The fifth is through joining affiliate programs. Having affiliates to do the work means allowing them to bring tons of traffic to a website. Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation. The easiest way to offer an affiliate program is by joining an affiliate network. You need to offer a commission for every sale made through an affiliates link to your online store.
- Join an affiliate network.
- Offer a great commission to get more affiliates.
Some of the best know affiliate networks include:
Next is email marketing. For this to work you need to set up the possibility for users to subscribe to your email list. Why? Because it gives you the possibility to reach them anytime you want by sending out an email. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned. This is not mainly a way to get new traffic but to make sure that users will come back at a later time.